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The Normalization of Cosmetic Surgery

By Dr. Sato

“Cosmetic surgery has become the new makeup.” A recent article in Time magazine highlighted the increasing popularity of cosmetic treatments and aesthetic enhancements. Cosmetic procedures are increasingly accepted and sought after. Last year alone almost 16 million cosmetic treatments were performed in the U.S. We are excited that the changes in cultural acceptance may help more men and women to look and feel their best.

Why the Shift?

The Time article explores some of the reasons behind the cultural shift toward acceptance of cosmetic procedures. There are many reasons behind the changes, but let’s explore some of the notable ones.

How Popular Is Cosmetic Surgery?

Cosmetic procedures are increasingly popular, but how popular are they really? A survey by MSN completed last year found that more than half of respondents were considering some type of aesthetic treatment, up from 30% just two years earlier. The number of cosmetic procedures performed in 2014 were more than double the number performed in 2000.

If you’re one of the 52% considering aesthetic enhancement, what are you waiting for? Come see Dr. Sato today and start enjoying your new look.

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